[QUOTE="Winston"] Does the dealer really have that much margin on a car with an MSP of , 310? Edmunds lists the invoice at , 835. I've seen dealers that claim to sell cars "at or below invoice". They make it sound like they are giving them away. There's very little chance of that...LOL!!! I've heard of something called a "hold back". It's extra money that the dealer gets from the manufacturer when they sell a car. What I'm trying to figure out is how low they can go and still make a decent profit. That's what I mean by "the best deal possible". There doesn't seem to be a lot of wiggle room here, unless I'm missing something. I understand why these numbers are a closely guarded secret but it would be very helpful to be armed with the facts before making a deal. Surely someone has a good idea of just how low they can go before they start to lose money. Anyone care enlighten me on this?[/QUOTE] the number can change often, too. theres holdback, then there are other incentives that arent advertised either. american honda motor corp might go through the numbers tomorrow and decide there are too many 4dr accord dx's in inventory and in the pipeline, and offer their dealers a better deal to move em. might just happen in one region, too. they arent going to call edmunds and tell em, though.