Honda = Asian crap

Yep - here's a quote:

[This result provided the BrightHouse Institute with an elegant tool for
testing marketing campaigns and brands. An immediate, intuitive bond
between consumer and product is one that every company dreams of making.
''If you like Chevy trucks, it's because that has become the larger gestalt
of who you self-attribute as,'' Kilts said, using psychology-speak.
''You're a Chevy guy.'' With the help of neuromarketers, he claims,
companies can now know with certainty whether their products are making
that special connection.]

from this interesting article on err, neuroscience:
http://webpub.allegheny.edu/employee/i/iroy/spring%202004/260/News%20Stories/NY%20Times-neuroadvertising.htm

Rgds, George Macdonald

"Just because they're paranoid doesn't mean you're not psychotic" - Who, me??