Honda sales campaign: No negotiation necessary

I've been getting periodic email messages from my nearest Honda dealer
advertising that all vehicles are sale-priced and *no negotiation is
necessary*.

Do they seriously think that such idiotic messages will bring in more
sales for them?

 

Amazingly, there's a subset of consumers out there for whom that
approach is a plus.

 

You mean they think they were forced by dealers to negotiate?

 

No, they are naive enough to believe that the dealership is looking
out for the customer's intrests over its own. OTOH, when we were
shopping in 96, we looked at an Acura and the dealer played all the
games with us, so we walked. They called us back on Monday and said
"the general manager would like to make you a better offer". I told
him we were going to another dealership in San Antonio. He said "you
know they don't negotiate" and I said "yeah, but their advertised
price is better than your offer on Saturday"

We decided to pocket the money by buying the Accord instead of the
Acura built on the same platform for $5K more. Just like we bought
Carol's Camry instead of the Lexus ES 350 and spent the extra $12K on
a vacation.
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- dillon I am not invalid

I love my country, It's my government I fear.

Hey, turnabout's fair play.